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Sunday October 24th, 2021 11:52AM

Brian Goldner, who led transformation a Hasbro, dies at 58

By The Associated Press
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NEW YORK (AP) — Brian Goldner, who as CEO and chairman spearheaded Hasbro’s transformation from a toy company to an entertainment force, has died. He was 58.

The announcement Tuesday came two days after the Pawtucket, Rhode Island, company said Goldner was taking a medical leave of absence.

Hasbro did not give a cause of death, but Goldner disclosed in August 2020 that he had been undergoing treatment for cancer since 2014.

Goldner, who joined Hasbro in 2000, served as the CEO of Hasbro Inc. since 2008, and as chairman since May 2015.

Under his stewardship, Hasbro expanded beyond toys and games into television, movies, digital gaming and other areas. That strategy culminated with the 2019 acquisition Entertainment One Ltd., a British entertainment company that produces “Peppa Pig,” "PJ Masks” and other animated shows for preschoolers.

Goldner also served on the board of ViacomCBS.

Marc Rosenberg, a toy consultant who closely worked closely with Goldner as a marketing executive at Hasbro 15 years ago, said that Goldner was always interested in telling a story about toys and went to the archives to pull out such brands as My Little Pony, Transformers and the Littlest Pet Shop.

“His idea was to take brands that had been sitting dormant and reimagine them," he said. “He always said you have to have a story arc, whether it is toys or movies.”

When Hasbro announced Goldner's medical leave, it said that Rich Stoddart, most recently the lead independent director of the company's board, had been appointed as interim CEO. Stoddart was previously CEO at marketing company InnerWorkings Inc. and Leo Burnett Worldwide. He has served on Hasbro’s board since 2014.

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This story has been updated to correct a reference to a Hasbro brand. It's the Littlest Pet Shot, not the Tiniest Pet Shop.

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