clearn.png
Wednesday March 3rd, 2021 7:50PM

UK watchdog investigates Google's ad data revamp proposals

By The Associated Press

LONDON (AP) — Britain's competition watchdog said Friday it launched an investigation into Google's plan to overhaul its ad data system over worries it could leave even less room for rivals in the online ad industry.

The Competition and Markets Authority said it opened a formal investigation into Google's proposals to remove so-called third-party cookies from its popular Chrome browser and Chromium browser engine.

Cookies are small pieces of text kept on devices to keep track of user information such as the login name. They're used to help businesses more effectively target advertising and fund free online content such as newspapers, but they can also be used to track users across the internet.

Google has proposed replacing third-party cookies with its own tools, as part of a “digital sandbox" set to be rolled out in 2022. But the watchdog said the changes could hurt publishers' ability to make money as well as undermine digital ad competition, entrenching Google’s market power.

“Google’s Privacy Sandbox proposals will potentially have a very significant impact on publishers like newspapers, and the digital advertising market. But there are also privacy concerns to consider," the CMA’s Chief Executive Andrea Coscelli said in a statement. Regulators will work with the U.K.'s privacy commissioner and engage with Google during the investigation, he said.

Chrome is the world’s dominant web browser, and many others like Microsoft’s Edge are based on Google's Chromium technology. In a market study last year, the CMA found that Google controls more than 90% of the U.K.’s 7.3 billion-pound ($10 billion) search advertising market.

Google stressed that it hasn't made any changes yet and it's collaborating with the industry to come up with the best solution. The company pointed out that other browsers such as Safari and Firefox have already started blocking third-party cookies but also acknowledged that such moves hurt the ability of content creators, newsrooms, web developers and videographers to make money.

“Creating a more private web, while also enabling the publishers and advertisers who support the free and open internet, requires the industry to make major changes to the way digital advertising works," the company said.

The CMA opened its investigation after receiving a complaint from an industry lobbying group, Marketers for an Open Web, which has said the changes would create a “walled garden" owned by Google and deny publishers access to cookies they use to sell digital ads, crimping their revenues by up to two-thirds.

“Providing more directly identifiable, personal information to Google does not protect anyone’s privacy," said the group, made up of technology and publishing companies. “We believe that the CMA’s investigation will confirm this and save the web for future generations."

___

For all of AP’s tech coverage, visit https://apnews.com/apf-technology

___

Follow Kelvin Chan at www.twitter.com/chanman

  • Associated Categories: Associated Press (AP), AP Business, AP Technology News
© Copyright 2021 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
UK regulators approve use of 3rd vaccine against coronavirus
Britain has authorized a coronavirus vaccine developed by Moderna, the third to be licensed for use in the country
7:37AM ( 17 minutes ago )
Trump finally faces reality — amid talk of early ouster
With 12 days left in his term, President Donald Trump has finally bent to reality, acknowledging his electoral defeat amid growing talk in Washington of trying to force him from office early
7:34AM ( 20 minutes ago )
WHO: Amid short supplies, vaccine doses can be 6 weeks apart
World Health Organization experts have issued recommendations saying that the interval between administration of two doses of the Pfizer-BioNTech vaccine can be extended to up to six weeks
7:24AM ( 29 minutes ago )
Associated Press (AP)
The Latest: EU secures 300 million more doses of vaccine
Singapore Prime Minister Lee Hsien Loong has received a vaccine against the COVID-19 virus as the island nation started immunizing its small population
5:21AM ( 2 hours ago )
France's hopes lift as US freezes tariffs over tech tax
France’s government breathed a sigh of relief Friday after the U.S. indefinitely delayed tariffs on French wine, cosmetics and other goods
4:45AM ( 3 hours ago )
The Latest: Thailand tightens domestic travel as cases rise
Thailand has reported 205 new virus cases, a slight dip from previous days as it tightened controls on domestic travel
4:07AM ( 3 hours ago )
AP Business
UK regulators approve use of 3rd vaccine against coronavirus
Britain has authorized a coronavirus vaccine developed by Moderna, the third to be licensed for use in the country
7:37AM ( 17 minutes ago )
Trump finally faces reality — amid talk of early ouster
With 12 days left in his term, President Donald Trump has finally bent to reality, acknowledging his electoral defeat amid growing talk in Washington of trying to force him from office early
7:34AM ( 20 minutes ago )
WHO: Amid short supplies, vaccine doses can be 6 weeks apart
World Health Organization experts have issued recommendations saying that the interval between administration of two doses of the Pfizer-BioNTech vaccine can be extended to up to six weeks
7:24AM ( 29 minutes ago )
Israel postpones Netanyahu's trial amid virus lockdown
Israel has postponed the next hearing in Prime Minister Benjamin Netanyahu’s corruption trial because of a tightened coronavirus lockdown
7:08AM ( 45 minutes ago )
Amnesty critical of FIFA leader starring in Saudi PR video
Human rights activists are denouncing FIFA President Gianni Infantino's starring turn in a promotional video for the Saudi Arabian government, in which he claims the kingdom  has made important changes
7:05AM ( 48 minutes ago )