clearn.png
Monday September 21st, 2020 5:31AM

Apple debuts discount watch, but no new iPhones ... yet

By The Associated Press
Related Articles
  Contact Editor

SAN RAMON, Calif. (AP) — Apple introduced a cheaper version of its smartwatch, its latest attempt to broaden the appeal of its trend-setting products while many consumers are forced to scrimp during the coronavirus pandemic.

The scaled-down Apple Watch follows on the heels of a budget iPhone the company released five months ago as the economy cratered and unemployment rates rose above the levels reached during the Great Recession more than a decade ago.

Apple also took the wraps off a new high-end watch model, a next-generation iPad and a couple of new subscription services during a virtual event held Tuesday. The company normally also rolls out its new iPhones at this time of year, but production problems caused by the pandemic have delayed their release until at least October.

CEO Tim Cook didn’t mention iPhones during Tuesday’s one-hour presentation recorded at the company's massive, but now mostly empty, headquarters in Cupertino, California.

The Apple Watch has never come close to rivaling the iPhone's popularity, but it does dominate the market for smartwatches. Canaccord Genuity analyst T. Michael Walkley estimates about 51 million Apple Watches will be sold this year, a 5% increase from last year. The research firm GlobalData pegs Apple's share of the $64 billion smartwatch market at roughly 60%.

The new discount model, called the Apple Watch SE, will sell for $279 and be available beginning Friday. The price is a markdown from the $399 that Apple is asking for the next version of its higher end watch, the Series 6. Apple watches have been selling for an average of $377, based on Walkley’s calculations.

Apple added more features to help the watch monitor its owner’s health, including a sensor that can read blood oxygen levels. The feature, specific to the Series 6, could be timely, given that COVID-19 frequently attacks the lungs.

Apple also announced a new fitness subscription service tailored for its watches for $10 per month, as well as a new option that will bundle its existing music, video, news and gaming services into a package that will cost $15 to $30 per month.

Tens of millions of people already subscribe to Apple's various services, helping the company double its revenue during the past four years within a division that creates products for the more than 1 billion iPhones, iPads, watches and other devices that the people already use.

The services division also includes Apple’s app store, which is under regulatory scrutiny for charging a commission of up to 30% for products sold through other companies who have no other option but to use the store to reach the mostly affluent consumers who buy iPhone products.

  • Associated Categories: Associated Press (AP), AP National News, Top General short headlines, AP Business, AP Business - Corporate News, AP Business - Economy, AP Technology News
© Copyright 2020 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Apple debuts discount watch, but no new iPhones ... yet
Apple is introducing a cheaper version of its smartwatch, its latest attempt to broaden the appeal of its trend-setting products while more consumers are forced to scrimp during ongoing fallout from the pandemic
3:19PM ( 2 minutes ago )
Seeping under doors, bad air from West's fires won't ease up
Dangerous air spewing from massive wildfires on the West Coast is seeping into homes and businesses and keeping people already shut away by the coronavirus pandemic from enjoying even a walk outside
3:07PM ( 14 minutes ago )
City to pay $12M to Breonna Taylor's mom, reform police
Louisville Mayor Greg Fischer says the city has agreed to a settlement with the family of Breonna Taylor that includes a $12 million payment and police reforms after the Black woman was fatally shot by police who burst into her home at night
3:05PM ( 17 minutes ago )
Associated Press (AP)
US tariffs on China are illegal, says world trade body
The World Trade Organization has ruled that the Trump administration's tariffs on Chinese goods worth more than $200 billion are illegal
2:29PM ( 52 minutes ago )
France fast-tracks citizenship for foreign virus fighters
France is rewarding foreign health care-workers and other front-line personnel who distinguished themselves in the fight against COVID-19 by fast-tracking citizenship for those who want to become French
2:11PM ( 1 hour ago )
The Latest: Spain’s death toll for virus surpasses 30,000
Spain’s official death toll for the coronavirus surpassed 30,000
1:20PM ( 2 hours ago )
AP Business
The Latest: Hospitals in England face virus test shortages
Hospitals in England say a shortage of coronavirus tests in Britain is jeopardizing efforts to restore medical services and prepare for a potential surge in coronavirus cases this winter
10:59AM ( 4 hours ago )
US industrial production growth slows, up 0.4% in August
U.S. industrial production slowed to a modest increase of 0.4% in August, far weaker than the strong bounce back recorded in previous months when factories were coming back to life
10:27AM ( 4 hours ago )
The Latest: Thailand considers reopening plan for tourists
Thailand’s Cabinet has approved in principle a plan to reopen the country to tourists by issuing special renewable 90-day visas and limiting their numbers to 1,200 a month
8:42AM ( 6 hours ago )
AP Business - Corporate News
US tariffs on China ruled to be illegal by world trade body
The World Trade Organization has ruled that the Trump administration's tariffs on Chinese goods worth more than $200 billion are illegal
10:46AM ( 4 hours ago )
Asia Today: India adds over 83,000 cases, nears 5 million
India confirmed more than 83,000 new coronavirus cases on Tuesday, bringing its total caseload to nearly 5 million
10:36AM ( 4 hours ago )
Wall Street opens higher, following broad gains overseas
Stocks are opening higher on Wall Street, building on gains made over the previous two days
9:45AM ( 5 hours ago )
AP Business - Economy
400 years later, a new Mayflower will sail without humans
Four centuries after the Mayflower sailed from Plymouth harbor, another vessel is taking to the water
10:14AM ( 5 hours ago )
Shortage of virus tests in UK hurts effort to fight 2nd wave
Hospitals in England say a shortage of COVID-19 tests in the U.K. is jeopardizing efforts to restore medical services and prepare for a potential surge in coronavirus cases this winter
9:35AM ( 5 hours ago )
AI Robots serve restaurant customers in South Korea
A burger shop in the South Korean capital is a bit different from typical fast food restaurants: Its key staff are robots
6:57AM ( 8 hours ago )
AP Technology News
Seeping under doors, bad air from West's fires won't ease up
Dangerous air spewing from massive wildfires on the West Coast is seeping into homes and businesses and keeping people already shut away by the coronavirus pandemic from enjoying even a walk outside
3:07PM ( 15 minutes ago )
City to pay $12M to Breonna Taylor's mom, reform police
Louisville Mayor Greg Fischer says the city has agreed to a settlement with the family of Breonna Taylor that includes a $12 million payment and police reforms after the Black woman was fatally shot by police who burst into her home at night
3:05PM ( 17 minutes ago )
The Latest: Biden tears into Trump for remarks on veterans
Joe Biden is tearing into President Donald Trump for his reported remarks referring to fallen soldiers as “suckers.”
2:44PM ( 38 minutes ago )
Pelosi: House to stay in session until COVID-19 rescue pact
Speaker Nancy Pelosi says the House will remain in session until lawmakers deliver another round of COVID-19 relief
2:40PM ( 42 minutes ago )
School leader: B1G football on hold until questions answered
The University of Wisconsin chancellor says Big Ten football will remain on hold until there are answers to questions about COVID-19 testing and tracing, along with possible long-term heart issues related to the coronavirus
2:38PM ( 44 minutes ago )