Sunday July 5th, 2020 9:46PM

Google CEO calls for regulation of artificial intelligence

By The Associated Press
Related Articles
  Contact Editor

LONDON (AP) — Google’s chief executive called Monday for a balanced approach to regulating artificial intelligence, telling a European audience that the technology brings benefits but also “negative consequences.”

Sundar Pichai’s comments come as lawmakers and governments seriously consider putting limits on how artificial intelligence is used.

“There is no question in my mind that artificial intelligence needs to be regulated. The question is how best to approach this,” Pichai said, according to a transcript of his speech at a Brussel-based think tank.

He noted that there's an important role for governments to play and that as the European Union and the U.S. start drawing up their own approaches to regulation, “international alignment” of any eventual rules will be critical. He did not provide specific proposals.

Pichai spoke on the same day he was scheduled to meet the EU’s powerful competition regulator, Margrethe Vestager. She's also due to meet Microsoft President Brad Smith separately on Monday.

Vestager has in previous years hit the Silicon Valley giant with multibillion-dollar fines for allegedly abusing its market dominance to choke off competition. After being reappointed for a second term last autumn with expanded powers over digital technology policies, Vestager has now set her sights on artificial intelligence, and is drawing up rules on its ethical use.

Pichai’s comments suggest the company may be hoping to head off a broad-based crackdown by the EU on the technology. Vestager and the EU have been the among the more aggressive regulators of big tech firms, an approach U.S. authorities have picked up with investigations into the dominance of companies like Google, Facebook and Amazon.

“Sensible regulation must also take a proportionate approach, balancing potential harms with social opportunities,” he said, adding that it could incorporate existing standards like Europe’s tough General Data Protection Regulation rather than starting from scratch.

While it promises big benefits, he raised concerns about potential downsides of artificial intelligence, citing as one example its role in facial recognition technology, which can be used to find missing people but also for “nefarious reasons" which he didn't specify.

In 2018, Google pledged not to use AI in applications related to weapons, surveillance that violates international norms, or that works in ways that go against human rights.

Pichai was also due on Monday to meet Frans Timmermans, the EU commissioner overseeing the European Green Deal, the bloc's plan to fight climate change by making the continent carbon neutral by 2050, including through technology. He's then scheduled to head to the World Economic Forum in Davos, Switzerland, this week.

___

Follow Kelvin Chan at Twitter.com/chanman

___

For all of AP's tech coverage, visit https://apnews.com/apf-technology

  • Associated Categories: Associated Press (AP), AP World News, AP Business, AP Technology News
© Copyright 2020 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
2020 Watch: Will impeachment change the primary?
With voting to begin in just two weeks, the sprint to the Iowa caucuses is unmistakably complicated by the beginning of President Donald Trump's historic impeachment trial in the Senate
6:34AM ( 19 minutes ago )
Cases of new viral pneumonia in China surpass 200
China has reported a sharp rise in the number of people infected with a new coronavirus, including the first cases in the capital
6:33AM ( 20 minutes ago )
The Latest: Leaky roof on Rod Laver has ball kids mopping up
The ball kids were involved in a mop-up operation on Rod Laver Arena during night matches at the Australian Open
6:21AM ( 32 minutes ago )
Associated Press (AP)
Britain's EU Journey: When Churchill urged European unity
Europe has been a source of contention in Britain seemingly forever
5:16AM ( 1 hour ago )
Rising inequality eroding trust in capitalism - survey
A survey by public relations firm Edelman suggests that rising income inequality is undermining confidence in capitalism
4:14AM ( 2 hours ago )
France's Macron makes big push for more foreign investment
French President Emmanuel Macron is hosting 180 international business leaders at the Palace of Versailles in a bid to promote France’s economic attractiveness
3:53AM ( 3 hours ago )
AP Business
Abe says new unit will defend Japan from space tech threats
Prime Minister Shinzo Abe says Japan will form a space defense unit to protect itself from potential threats as rivals develop missiles and other technology
1:09AM ( 5 hours ago )
No astrovans for SpaceX, crews riding to rockets in Teslas
Astronauts launched by SpaceX in coming months will ride to their rockets in high fashion
6:42PM ( 12 hours ago )
SpaceX launches, destroys rocket in astronaut escape test
SpaceX has completed the last big test of its crew capsule before launching astronauts within the next few months to the International Space Station
6:32PM ( 12 hours ago )
AP Technology News
2020 Watch: Will impeachment change the primary?
With voting to begin in just two weeks, the sprint to the Iowa caucuses is unmistakably complicated by the beginning of President Donald Trump's historic impeachment trial in the Senate
6:34AM ( 19 minutes ago )
Cases of new viral pneumonia in China surpass 200
China has reported a sharp rise in the number of people infected with a new coronavirus, including the first cases in the capital
6:33AM ( 20 minutes ago )
The Latest: Leaky roof on Rod Laver has ball kids mopping up
The ball kids were involved in a mop-up operation on Rod Laver Arena during night matches at the Australian Open
6:21AM ( 32 minutes ago )
#MeToo prosecutors deploy experts early to thwart defense
Harvey Weinstein’s defense team is expected to go on the offensive against his accusers when his sexual assault trial opens in the coming days
6:17AM ( 36 minutes ago )
Police: 2 dead, 5 injured after shooting in San Antonio club
Texas authorities say a search for a suspect continues after two people were killed and five others were injured following a shooting during a concert inside a San Antonio club
6:14AM ( 40 minutes ago )