ATLANTA--(BUSINESS WIRE)--Nov 14, 2019--
Carter’s, Inc. (NYSE: CRI) is expanding its preemie line to include even more styles and silhouettes inspired by preemie and NICU advocates.
Since its inception last fall, Carter’s preemie collection continues to be inspired by NICU experts. This spring, the Company hosted a group of parents, caretakers and supporters of infants who require care in neonatal intensive care units (NICU) to their headquarters in Atlanta, Georgia to gather additional insights on how to best build on their commitment to these families.
What came out of their time together was an expanded collection In addition to smaller sizes already available, the collection offers even more unique features for infants in the NICU. Updates include:
“Insight from these families and advocates has been instrumental in enhancing the already impactful preemie product offering,” said Michael D. Casey, Carter’s Chairman and Chief Executive Officer. “The new additions build upon our commitment to be with parents from the very beginning, including those who spend their early days in neonatal intensive care units.”
On November 17, many will honor the one in ten babies born early through World Prematurity Day. Carter’s plans to provide gifts to NICU families and hospitals across the nation. Packages will include items from the Company’s preemie collection and a unique journal filled with inspirational quotes gathered from Carter’s circle of preemie advocates.
In addition, Carter’s honors these families through an ongoing partnership with March of Dimes, preparing and delivering product gifts to over 60,000 families throughout the year.
Preemie sizes can be found in all Carter's retail stores across the country, and the expanded collection will be carried in select stores and on . To learn more, visit and follow on (Facebook.com/Carters), (@Carters), (@Carters), and (Carter’s). #lovecarters.
Carter’s, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the and brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through nearly 1,100 Company-operated stores in the United States, Canada, and Mexico and online at , , and . The Company’s brand is available at Walmart, its brand is available at Target, and its brand is available on Amazon. The Company also owns , a global lifestyle brand for families with young children. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at .
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CONTACT: Jennifer Shipe
Sr. Director, Brand Marketing
KEYWORD: UNITED STATES NORTH AMERICA GEORGIA
INDUSTRY KEYWORD: FASHION FAMILY RETAIL CONSUMER PARENTING BABY/MATERNITY
SOURCE: Carter’s, Inc.
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PUB: 11/14/2019 06:45 AM/DISC: 11/14/2019 06:45 AM