Thursday November 21st, 2019 2:46PM

Cardlytics Expands U.S. Travel and Entertainment Division

By The Associated Press

ATLANTA--(BUSINESS WIRE)--Nov 8, 2018--Cardlytics (NASDAQ:CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced the appointment of Alexander “Sasha” Trifunac to propel the company’s commitment to helping U.S. travel, hospitality, and entertainment brands increase customer loyalty and drive profits through targeted marketing campaigns. As vice president of ad partnerships for travel and entertainment, Trifunac will showcase the company’s successful purchase intelligence platform in an effort to grow these important verticals and expand existing relationships.

“Our ability to drive incremental return on ad spend of 4:1 or better in our bank partners’ fraud-free, trusted digital channels provides travel, hospitality, and entertainment brands with a great opportunity,” said Randall Beard, Cardlytics’ group president, advertisers. “Sasha’s background in the industry, coupled with the success we’ve seen with our existing portfolio of clients, will allow us to help other companies realize the potential of reaching likely customers and measuring their impact on actual sales.”

Prior to Cardlytics, Trifunac led global partnership and loyalty development for Intercontinental Hotels Group (IHG), where he successfully launched partnership programs with Amazon, Open Table, Cisco, Shell, and the Wall Street Journal, among others. Prior to IHG, across a number of roles with United Airlines and MileagePlus, Trifunac led commercial engagement for airline joint ventures, loyalty business development, and co-brand credit card relationships.

Cardlytics partners with a broad range of major brands, including 20 of the top 25 U.S. restaurant chains, 23 of the top 50 U.S. retailers, three of the top five U.S. cable providers, and three of the top four U.S. wireless carriers. For more information, visit

About Cardlytics

Cardlytics (NASDAQ:CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at

View source version on

CONTACT: For Cardlytics

Alex Wittner, 646-277-1218



SOURCE: Cardlytics

Copyright Business Wire 2018.

PUB: 11/08/2018 09:00 AM/DISC: 11/08/2018 09:01 AM

  • Associated Categories: Associated Press (AP), AP Business, AP Business - Corporate News, AP Online - Georgia News, AP Business Wire - Georgia
© Copyright 2019
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Williams runs wild, Texas A&M routs NC State 52-13 in Gator
Trayveon Williams ran for 236 yards and three touchdowns, smashing a 30-year-old school record and carrying No. 21 Texas A&M to a 52-13 victory against beat North Carolina State in the Gator Bowl
11:09PM ( 5 days ago )
Harden's 43 points, triple-double lead Rockets over Memphis
James Harden had a triple-double of 43 points, 10 rebounds and 13 assists to lead the Houston Rockets to their fifth straight win, 113-101, over the Memphis Grizzlies on Monday night
10:53PM ( 5 days ago )
Deadline passes without Russian turnover of data to WADA
Deadline passes without Russian turnover of data, samples to WADA
10:43PM ( 5 days ago )
Associated Press (AP)
US stocks end dismal, volatile year on a bright note
Wall Street closed out a dismal, turbulent year for stocks on a bright note Monday, but still finished 2018 with the worst showing in a decade.
9:52PM ( 5 days ago )
Animal advocates: Fatal zoo mauling shows need for crackdown
Animal welfare advocates say fatal mauling of intern illustrates need to crack down on unaccredited exhibitors
9:36PM ( 5 days ago )
The Latest: House Dems unveil plan to re-open government
House Democrats have unveiled a package of bills that would re-open the federal government without approving funding for President Donald Trump's border wall with Mexico
9:31PM ( 5 days ago )
AP Business
Court extends detention for Nissan ex-chair Ghosn by 10 days
The Tokyo District Court said Monday that former Nissan chairman Carlos Ghosn will be detained at least through Jan. 11
11:12PM ( 6 days ago )
Gains, growing pains mark California's 1st year of legal pot
California's legal marijuana market remains a work in progress as it enters its second year
9:41PM ( 6 days ago )
California's year of legal pot a mix of gains, growing pains
California's legal marijuana market remains a work in progress as it enters its second year
4:13PM ( 6 days ago )
AP Business - Corporate News
AP Online - Georgia News
AP Business Wire - Georgia
Prescott, Cowboys push past Seahawks for 24-22 wild-card win
Elliott rushes for 137 yards, Prescott scores after dazzling run as Cowboys hang on for 24-22 wild-card win over Seahawks
12:54AM ( 18 minutes ago )
Talks on government shutdown continue on Sunday
Shutdown talks between White House officials and congressional aides wrap up Saturday without a breakthrough, will continue.
12:47AM ( 26 minutes ago )
Finland wins world junior hockey title, beating US 3-2
Kaapo Kakko beat goalie Cayden Primeau on a backhander off a rebound with 1:26 left to give Finland its fifth world junior hockey title, 3-2 over the United States
12:08AM ( 1 hour ago )
No. 6 Nevada struggles in 85-58 loss to New Mexico
No. 6 Nevada shut down by New Mexico in 85-58 loss
12:05AM ( 1 hour ago )
Nevada inmate whose execution called off found dead in cell
Officials say a Nevada death-row inmate who declared he wanted to die, but whose execution was postponed twice, has been found dead in his cell from an apparent hanging
11:49PM ( 1 hour ago )