Preliminary data from food industry researcher Technomic shows that Atlanta-based Chick-Fil-A held the lead because its locations are much busier, even though there are far fewer of them.
Chick-fil-A first surpassed KFC as the top U.S. chicken chain in 2012. KFC is still much bigger globally.
KFC, owned by Yum Brands Inc., has been struggling in recent years, despite a variety of new menu items like boneless chicken pieces and snack cups designed to fit in a car cup holder. It even began testing a more upscale restaurant concept called ``KFC eleven.''
http://accesswdun.com/article/2014/4/273270