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Tuesday December 18th, 2018 4:22PM

There's no meat, eggs or dairy _ but don't call them "vegan"

By The Associated Press
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NEW YORK (AP) — It's not vegan, it's "plant-based." So will carnivores bite?

As companies try to cater to Americans' interest in lighter eating, the term "plant-based" is replacing "vegan" and "vegetarian" on some foods. The worry is that the v-words might have unappetizing or polarizing associations.

Impossible Foods, which makes a meatless patty that's supposed to taste like meat, even warns restaurants not to use those words when describing its burger on menus.

The trendier sounding "plant-based" may appeal to a broader market, since "vegan" or "vegetarian" could alienate those who don't adhere strictly to those diets. "Plant-based" may also distance products from a perception of vegan and vegetarian food as bland.

But some may see it as just a new term for an old concept.

  • Associated Categories: Associated Press (AP), AP Business, AP Business - Industries, AP Business - Agriculture, AP Business - Poultry & Egg
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