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Monday May 21st, 2018 4:58AM

NBC gets nearly 28M TV viewers for Olympic opening ceremony

By The Associated Press
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NEW YORK (AP) — Highlights from media coverage of the Pyeongchang Olympics:

RATINGS: The opening ceremony on Friday night reached 27.8 million viewers on NBC, a number that inched up to 28.3 million when digital viewers are added. While that's down from the 31.7 million who watched the opening in Sochi four years ago, it has to rate as positive news for the network. The opening in Pyeongchang had 6 percent more viewers than the Summer Olympics ceremony in Rio de Janiero in 2016, and it was the most watched Friday night on television since Sochi's first night four years ago. NBC's viewership peaked at 31.5 million when the U.S. team entered the stadium in South Korea.

AFTERNOON STARS: With competition ramping up and the United States still hunting for medals, NBC did a nice job Saturday afternoon focusing on some stars and sports more popular elsewhere in the world. Most notable were South Korean triumphs in speedskating and the German stars Felix Loch in luge and biathlete Lauren Dahlmeier. "Germany loves their biathletes," said NBC's Chad Salmela.

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