cloudy
Tuesday September 25th, 2018 5:13AM

APNewsBreak: LL Bean dropping its unlimited returns policy

By The Associated Press
Related Articles
  Contact Editor

FREEPORT, Maine (AP) — L.L. Bean's generous return policy is going to be a little less forgiving: The company, which has touted its 100 percent satisfaction guarantee for more than a century, is imposing a one-year limit on most returns to reduce growing abuse and fraud.

The outdoor specialty retailer said returns of items that have been destroyed or rendered useless, including some purchased at thrift stores or retrieved from trash bins, have doubled in the past five years, surpassing the annual revenue from the company's famous boot.

"The numbers are staggering," CEO Steve Smith told The Associated Press. "It's not sustainable from a business perspective. It's not reasonable. And it's not fair to our customers."

L.L. Bean announced Friday that it will now accept returns for any reason only for one year with proof of purchase. It will continue to replace products for manufacturing defects beyond that.

The company is also imposing a $50 minimum for free shipping as part of a belt-tightening that includes a workforce reduction through early retirement incentives and changes in workers' pension plans.

The Freeport-based company joins a list of other retailers that have been tightened return policies. Outdoors retailer REI, which was once jokingly dubbed Rental Equipment Inc. and Return Everything Inc. because its unlimited returns policy, imposed a one-year restriction five years ago. Other retailers have been narrowing the window for returns or imposing new conditions.

L.L. Bean's announcement in a memo to employees and in a letter to customers represents a seismic policy shift for a 106-year-old company that used its satisfaction guarantee as a way to differentiate itself from competitors.

Leon Leonwood Bean, the company's founder, is credited with launching the policy when 90 of his first 100 hunting shoes were returned. He earned goodwill by returning customers' money, and he came back with a better boot. Thus the satisfaction guarantee was born.

But the merchant never intended for his satisfaction guarantee to become a lifetime replacement policy, company executives said. Abuse of the generous return policy with no time limit has accelerated thanks to people sharing their return stories on social media, they said.

The family-owned company is prepared for a backlash, but the changes honor the spirit of the founder's original guarantee, said Shawn Gorman, L.L.'s great-grandson and the company's chairman. Internal surveys indicate 85 percent of customers are OK with the new return policy, he said.

"There is no one in this family who would've allowed this to happen if they thought that L.L. would be upset with us, like, if he would be rolling over in his grave," Gorman said.

Over the past five years, the company has lost $250 million on returned items that are classified by the company as "destroy quality," said L.L. Bean spokeswoman Carolyn Beem.

"Destroy quality" items are destined for the landfill. First-quality products are returned to store shelves and "seconds" are sold at outlets or donated to charity.

It's not uncommon to hear stories of people clearing out basements of used or unwanted L.L. Bean products, sometimes decades after their purchase. Some customers replace the same items year after year to get the latest outdoor gear. Some even head to thrift stores, yard sales or junkyards to retrieve L.L. Bean items that they then return.

Gorman knows first-hand: He said a shirt that he had donated to Goodwill, with his name printed in it, was once returned to a store.

On a recent day in the returns department, Dawn Segars recounted the story of a family that cleared out their grandfather's attic and returned a pile of 20- to 30-year-old clothes. They ended up walking away with a $350 gift card.

Behind her, in the next room, an unpleasant odor wafted from a bin containing returned items, including well-worn boots, ripped bedding, dog cushions and other items.

Unlimited return policies are fraught with peril, said Edgar Dworsky, consumer advocate and founder of ConsumerWorld.com.

"I consider a one-year limit to be very pro-consumer. It's not as good as unlimited, but still good," he said. "Frankly, unlimited returns open the door to abuse."

  • Associated Categories: U.S. News, Associated Press (AP), AP National News, Top U.S. News short headlines, AP Business, AP Business - Corporate News
© Copyright 2018 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
The Latest: State Duma decries court ruling banning Russians
The lower house of Russian parliament has issued a statement protesting a court's decision barring 45 banned athletes from the Pyeongchang Olympics just hours before the opening ceremony
8:59AM ( 8 minutes ago )
Egypt launches massive security operation against militants
Egypt begins massive security operation in areas including the restive northern Sinai Peninsula, where Islamic militants are most active
8:59AM ( 8 minutes ago )
Trump signs budget deal, government to reopen
President Donald Trump has signed a $400 billion budget deal that sharply boosts spending and swells the federal deficit
8:51AM ( 16 minutes ago )
Associated Press (AP)
Congress votes to reopen government, passes budget deal
House votes to reopen government after overnight shutdown, approving $400 billion budget deal
8:34AM ( 34 minutes ago )
The Latest: S. Korean figure skating great Kim lights torch
South Korean figure skating gold medalist Yuna Kim has ignited the Olympic cauldron for the Pyeongchang Winter Olympics in a chilly opening ceremony that highlighted Korean unity
8:16AM ( 51 minutes ago )
The Latest: Official: Pence, Kim's sister did not interact
A White House official says Vice President Mike Pence and the sister of North Korean dictator Kim Jong Un did not interact despite being seated just feet apart during the Olympic opening ceremony
8:06AM ( 1 hour ago )
AP National News
EU negotiator warns big differences remain over Brexit
The EU's Brexit negotiator says major differences remain over whether Britain should be obliged to respect all EU rules and obligations during the transition period aimed at easing the U.K. out of the bloc next year
8:25AM ( 42 minutes ago )
10 Things to Know for Today
Among 10 Things to Know: House passes budget deal, ending government shutdown; Kim Jong Un's sister begins unprecedented visit to South Korea; Global shares sink after major US index enters correction
6:02AM ( 3 hours ago )
The Latest: House OKs budget deal, ending shutdown
The House has narrowly passed a sweeping bipartisan budget accord, ending an hours-long government shutdown
5:35AM ( 3 hours ago )
AP Business
China's January auto sales growth rebounds to 10.7 percent
China's auto sales growth rebounded in January to 10.7 percent over a year earlier, boosted by strong demand for SUVs
2:55AM ( 6 hours ago )
David Rockefeller's Maine summer home sells for $19 million
Summer home of late billionaire philanthropist David Rockefeller on Maine's Mount Desert Island sells for $19 million; son of John D. Rockefeller Jr. died in New York last year at age 101
4:49PM ( 16 hours ago )
Kale to go: Amazon to roll out delivery at Whole Foods
Kale to go: Amazon to roll out delivery at Whole Foods
4:48PM ( 16 hours ago )
AP Business - Corporate News
The Latest: State Duma decries court ruling banning Russians
The lower house of Russian parliament has issued a statement protesting a court's decision barring 45 banned athletes from the Pyeongchang Olympics just hours before the opening ceremony
8:59AM ( 8 minutes ago )
Egypt launches massive security operation against militants
Egypt begins massive security operation in areas including the restive northern Sinai Peninsula, where Islamic militants are most active
8:59AM ( 8 minutes ago )
Turkish jets resume airstrikes over Syrian Kurdish enclave
Turkey's state-run news agency says Turkish jets have resumed airstrikes in the Syrian Kurdish-run enclave of Afrin after a brief lull
8:48AM ( 19 minutes ago )
The Latest: Trump signs budget deal
President Donald Trump has signed the budget deal
8:44AM ( 23 minutes ago )
Congress votes to reopen government, passes budget deal
House votes to reopen government after overnight shutdown, approving $400 billion budget deal
8:34AM ( 34 minutes ago )