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Tuesday October 16th, 2018 3:58AM

Google's Waze expands carpooling service throughout US

By The Associated Press
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SAN FRANCISCO (AP) — Google will begin offering its pay-to-carpool service throughout the U.S., an effort to reduce the commute-time congestion that its popular Waze navigation app is designed to avoid.

The expansion announced Wednesday builds upon a carpooling system that Waze began testing two years ago in northern California and Israel before gradually extending it into Brazil and parts of 12 other states.

Now it will be available to anyone in the U.S.

Drivers willing to give someone a ride need only Waze's app on their phone. Anyone wanting a ride will need to install a different Waze app focused on carpooling.

Riders pay a small fee to chip in for gas and other expenses. It's supposed to be similar to what it would cost to take public transportation to work, according to the company. For instance, Waze typically sets a price of about $8 for a carpooling ride from San Francisco to Mountain View, California — the home of Google and other tech companies.

About 1.3 million drivers and passengers have signed up for Waze's carpooling service, the company says. About 30 million people in the U.S. currently rely on the Waze app for directions; it has 110 million users worldwide.

Waze's carpooling effort has been viewed as a potential first step for Google to mount a challenge to the two top ride-hailing services, Uber and Lyft.

But Waze founder and CEO Noam Bardin rejected that notion in an interview with The Associated Press, insisting that the carpooling service is purely an attempt to ease traffic congestion.

"We don't want to be a professional driving network," Bardin said. "We see ride sharing as something that needs to become part of the daily commute. If we can't get people out of their cars, it won't be solving anything."

Gartner analyst Mike Ramsey also sees Waze's service as a bigger threat to other carpooling apps such as Scoop and Carpool Buddy than to Uber and Lyft. "Carpooling is a much different animal," he said.

It's a form of transportation that Bardin said Waze had difficulty figuring out. Early on, Waze tried to get more drivers to sign up by emphasizing the economic benefits of having someone help cover gas costs for a trip that they were going to make anyway.

But earlier this year, Waze realized it needed a better formula for connecting strangers willing to ride together in a car. Many women, for instance, only want to ride with other women, Bardin said, while other people enjoy commuting with others who work for the same employer or live in the same neighborhood.

"Carpooling is a more social experience," Bardin said. "A lot of time those of us working in the digital world forget that social connections are often the most important thing in the real world."

As part of the human interaction that occurs after Waze's technology makes a match, the driver and passenger can work out some logistics, such as pick-up points and departure times, between themselves. Ideally, once people find a group they like, they keep carpooling together through the app.

Drivers and riders can agree to adjust the price from what Waze suggests — up to the maximum the Internal Revenue Service allows for business-related mileage, currently 54.5 cents per mile. It's not meant as a job for the driver, but a way to cover expenses.

Waze handles payment transfers without charging a commission, something it can afford to do because Google makes so much money from selling digital ads on Waze and its many other services.

Even though Waze's carpooling service doesn't appear to be driven by profit motive, Ramsey isn't convinced that will always be the case. "I do think Google is realizing that it can't just keep making all its money from selling ads," he said.

  • Associated Categories: Associated Press (AP), AP Business, AP Business - Careers, AP Technology News
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