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Saturday February 24th, 2018 10:49PM

Nighthawk Athletics announces exclusive agreement with Nike/BSN

By UNG Athletics Communications

DAHLONEGA — University of North Georgia director of athletics Lindsay Reeves has announced NIKE will become the official uniform, apparel and accessory provider of Nighthawks Athletics as part of an exclusive apparel and sponsorship agreement beginning in January of 2018.

The five-year agreement with Nike provides North Georgia with a continued and consistent look, design and coloring across each of the Nighthawks' 13 intercollegiate programs. The agreement offers a number of exclusive incentives to the UNG Athletic Department for the achievements of teams as well as giving those teams credit for each dollar spent on Nike uniforms, apparel, footwear, and equipment. The partnership also provides several marketing and promotional opportunities that are specifically built for Nighthawk Athletics.

The new contract between North Georgia and Nike represents a significant increase in value to the UNG athletic department. BSN Sports, a long-time partner of Nighthawk Athletics, will continue to serve as the supplier of Nike products to UNG.

"As an athletics department, a vital part of our collective mission is to enhance our brand and provide our student-athletes with the best opportunity to compete at the highest level," Reeves said. "By partnering with NIKE/BSN Sports, Inc., we have insured all our athletics programs have the best apparel and equipment available with the No. 1 sports gear brand in the world."

"Along with the obvious branding advantages, partnering with BSN Sports is going to streamline logistics for our teams and coaches," Reeves said. "We've experienced a great working relationship with BSN in the past and are excited to have them become our exclusive provider."

Nike is one of the world's largest suppliers of athletic shoes and apparel and is a major manufacturer of sports equipment.

Founded in 1972 as a factory-direct equipment company, BSN SPORTS has grown to become the largest distributor of team sports apparel and equipment in the United States.

Jim Bistrow, Vice President Atlantic Region at BSN SPORTS added, "We are extremely excited to partner with the University of North Georgia and Nike to provide all UNG Athletes with the finest apparel and athletic gear. By partnering together, we are able to elevate the performance and impact all of the UNG athletic program, as well as, the student-athlete experience on and off the field or court. We are proud to be the Nighthawks' exclusive partner."

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