cloudy
Saturday November 18th, 2017 4:31PM
8:59AM ( 7 hours ago ) Weather Alert
9:48PM ( 18 hours ago ) Weather Alert

PepsiCo deal shows companies not shying away from Redskins

By The Associated Press

WASHINGTON (AP) — On the eve of training camp, the Redskins announced they'd moved on from one of their longest relationships.

Coca-Cola had partnered with the team since it began playing in Washington in 1932, and on Tuesday the Redskins announced a long-term deal with PepsiCo. A month after the Justice Department gave up its fight over the Redskins' trademark, this agreement is evidence that yet another big company is unconcerned about the NFL team's name.

"Certain teams have great brand names and great fan bases, and the opportunities to become a partner are very rare," Georgetown University sports industry management professor Jimmy Lynn said.

"The Redskins, although they haven't been to the Super Bowl since the early '90s, remain one of the most valuable sports franchises in the world. Marketing partners clamor to be associated with them and their national fan base."

Forbes recently estimated the Redskins are worth $2.95 billion, the 11th most valuable sports franchise in the world. It doesn't hurt that a Supreme Court ruling on trademarks in June went in favor of the Redskins, and that a Washington Post poll found that 90 percent of 504 Native Americans surveyed nationwide did not think the Redskins name was offensive.

PepsiCo vice president of marketing Adam Harter said there was no concern about the Redskins' name.

"The way we look at this, it's a team and league decision in our perspective," Harter said. "And we certainly respect the Supreme Court's ruling on it."

University of Oregon marketing professor T. Bettina Cornwell said PepsiCo "is not going into the situation blind." She said the current political climate, in which the Redskins' name is not under fire as much as in previous years, might have emboldened the decision.

Harter called the Redskins a "legendary" and "storied" franchise with millions of passionate fans locally and nationally.

Neither Harter nor Redskins officials would reveal the length of the contract or the financial terms.

Redskins VP of strategy and partnerships Christian Matthews said this deal "shines a light on how powerful the NFL and the Washington Redskins are" regionally. Lynn compared the Redskins to Premier League soccer teams in England because they've been in Washington decades longer than the NBA's Wizards, NHL's Capitals or Major League Baseball's Nationals, and have built a longstanding fan base.

"It's the one team that you can trace it back to my father or my grandfather had season tickets and went to games," Lynn said. "The fans are fans for decades, and it goes generation after generation."

Redskins executive vice president Terry Bateman called it a "legacy brand," noting that companies want to connect with the team's fans and are willing to pay to do so.

"We've got an extremely loyal fan base in a great market, and what it says is brands want to be a part of that and they put their money where their mouth is when they step up and become our partners," Bateman said. "We have some of the largest brands in the world as our partners, and I think that says it all."

A Coca-Cola spokeswoman said, "As friends of the Redskins organization, we wish them the best of luck in the future."

___

This is a corrected story. A previous version misspelled the last name of University of Oregon marketing professor T. Bettina Cornwell.

___

For more NFL coverage: http://www.pro32.ap.org and http://www.twitter.com/AP_NFL

  • Associated Categories: Associated Press (AP), AP Sports, AP Online Football, AP Online Basketball, AP Online Hockey, AP Business, AP Sports - NFL, AP Sports - NBA
© Copyright 2017 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Minneapolis police shooting tests mayor as re-election looms
The officer-involved shooting death of an Australian woman in Minneapolis could factor into the city's looming mayoral election as police-community relations again spill into local politics
6:28PM ( 11 minutes ago )
House decisively passes sanctions bill curbing Trump's power
Determined to punish Russia for its election meddling, the House has approved a new package of financial sanctions against Moscow that prevents President Donald Trump from waiving the penalties without first getting permission from Congress
6:25PM ( 14 minutes ago )
Penske inks NASCAR's Brad Keselowski to multiyear extension
Team Penske has reached an agreement with 2012 NASCAR Cup champion Brad Keselowski on a multiyear extension
6:25PM ( 14 minutes ago )
Associated Press (AP)
Bruce Arena blends intense demands with humor to lead US
With his quick wit off the field and demanding nature on it, U.S. national team coach Bruce Arena has instilled a calm and a swagger that the U.S. squad so desperately needed, and that has bred success again
5:53PM ( 46 minutes ago )
Royals get pitchers Cahill, Maurer, Buchter from Padres
The contending Kansas City Royals have acquired three pitchers from San Diego, getting starter Trevor Cahill, closer Brandon Maurer and reliever Ryan Buchter. The Royals gave up pitchers Matt Strahm and Travis Wood, minor leaguer Esteury Ruiz and cash
5:49PM ( 50 minutes ago )
Canada names Burke as GM, Desjardins as coach for Olympics
Sean Burke will be in charge of picking the roster and Willie Desjardins will coach for Canada at the first Olympics without NHL players since 1994
5:29PM ( 1 hour ago )
AP Sports
Police: Ex-Cowboys WR Whitehead misidentified in heist
Police in Lucky Whitehead's home state of Virginia say the former Dallas Cowboys receiver's identity was falsely used in a shoplifting arrest
2:18PM ( 4 hours ago )
Brain disease seen in most football players in large report
Research on brains of 202 former football players found evidence of disease in nearly all
2:03PM ( 4 hours ago )
Broncos bring back Gary Kubiak in scouting role
Gary Kubiak, who stepped down as Denver's head coach because of health concerns seven months ago, is returning to the Broncos in a scouting capacity
1:37PM ( 5 hours ago )
AP Online Football
Rose ceremony: Cavs sign Derrick Rose to 1-year contract
The Cleveland Cavaliers have signed free agent guard Derrick Rose to a 1-year contract
2:42PM ( 3 hours ago )
Cavaliers sign Derrick Rose to 1-year contract
The Cleveland Cavaliers have signed free agent guard Derrick Rose to a 1-year contract
2:02PM ( 4 hours ago )
AP source: Free agent Derrick Rose agrees to deal with Cavs
Derrick Rose agrees to sign with Cavaliers, source says
11:10PM ( 19 hours ago )
AP Online Basketball
Blues avoid arbitration, sign Parayko to $27.5M, 5-year deal
The St. Louis Blues signed defenseman Colton Parayko to a $27.5 million, five-year contract just before the sides were set to go to arbitration
4:25PM ( 5 days ago )
AHL allowing players on minor league deals to go to Olympics
Players on American Hockey League contracts will be eligible to play in the 2018 Winter Olympics
6:42PM ( 5 days ago )
Patterson, Tocchet to help lead Coyotes in new direction
Steve Patterson and Rick Tocchet have returned to Phoenix to help the Arizona Coyotes become consistent on the ice and find a permanent home
7:34PM ( 1 week ago )
AP Online Hockey
Defense: Case against Chinese billionaire is 'a big zero'
A lawyer says evidence supporting charges accusing a Chinese billionaire of bribing two United Nations ambassadors to build a U.N. conference center amount to a "big zero."
6:08PM ( 31 minutes ago )
NTSB: We can't know why SUV was on tracks before train crash
Federal safety investigators say they can't determine why an SUV driver ended up in the path of an oncoming train and at the heart of a crash that killed six people in suburban New York in 2015.
6:07PM ( 33 minutes ago )
Sources: Former Trump campaign chair meets with Senate panel
President Donald Trump's former campaign chairman met with Senate investigators Tuesday, providing his recollection of a Trump Tower meeting with a Russian lawyer and agreeing to turn over contemporaneous notes of the gathering last year
6:05PM ( 35 minutes ago )
AP Business
State attorney: No sex assault charges for Michael Irvin
Sexual assault charges won't be filed against Michael Irvin, a former football star for the Dallas Cowboys and the University of Miami
3:36PM ( 1 day ago )
Colts to put Andrew Luck on PUP for start of training camp
Andrew Luck will go on the physically unable to perform list when the Indianapolis Colts report to training camp Saturday
3:12PM ( 1 day ago )
Jerry Jones backs Elliott, puts on pre-camp show for Cowboys
Jerry Jones backed Ezekiel Elliott again over the star running back's lingering issues off the field as the Dallas owner held his annual training camp opener with reporters
8:45PM ( 1 day ago )
AP Sports - NFL
AP source: Cavaliers talking contract with Derrick Rose
AP source says Cavaliers in contract talks with Derrick Rose, former NBA MVP.
2:54PM ( 5 days ago )
Crawford picks Timberwolves over Cavs, Warriors
After meeting in the NBA Finals for three straight seasons, the Warriors and Cavaliers were in another duel this summer when both came calling for Jamal Crawford
7:32PM ( 5 days ago )
Big3 officials hopeful Iverson can return to court this week
Even though its highlight player has played sparingly, the founders of the Big3 have been happy about the quality of play getting better as the league has reached the midpoint of the regular season
5:48PM ( 6 days ago )
AP Sports - NBA
Minneapolis police shooting tests mayor as re-election looms
The officer-involved shooting death of an Australian woman in Minneapolis could factor into the city's looming mayoral election as police-community relations again spill into local politics
6:28PM ( 12 minutes ago )
House decisively passes sanctions bill curbing Trump's power
Determined to punish Russia for its election meddling, the House has approved a new package of financial sanctions against Moscow that prevents President Donald Trump from waiving the penalties without first getting permission from Congress
6:25PM ( 14 minutes ago )
Penske inks NASCAR's Brad Keselowski to multiyear extension
Team Penske has reached an agreement with 2012 NASCAR Cup champion Brad Keselowski on a multiyear extension
6:25PM ( 15 minutes ago )
Boat captain leaps into sea to save crew after capsizing
A fishing boat captain jumped into cold, choppy waters to save two of his crew members after their vessel capsized off the Alaska coast
6:23PM ( 16 minutes ago )
Republicans Collins, Murkowski oppose GOP health vote
Two Republican senators voted no on the GOP health care bill: Susan Collins of Maine and Lisa Murkowski of Alaska
6:20PM ( 20 minutes ago )