cloudy
Sunday December 17th, 2017 2:39PM

Sisu: Challenged Child and Friends announces re-branding for non-profit agency

By AccessWDUN Staff

Sisu is a word that probably is not very familiar to people who live in North Georgia, but the board members for Challenged Child and Friends are hoping it's a name that will catch on quickly.

In a press release issued Thursday afternoon, Challenged Child and Friends announced it has become Sisu - a new brand identity that the non-profit says "better conveys its promise to celebrate and nurture the individuality of all children of all abilities and guide them to reach their full potential."

The idea to re-brand came more than a year ago, and for the past year, the non-profit board has been listening to input from staff members, parents, donors and the community at large,  

"Our mission hasn't changed," said Executive Director Jamie Reynolds. "In fact, we believe our new brand better defines what we do and have always done."

Challenged Child and Friends began providing educational, nursing, therapy and family support services in 1985 to children who were deemed medically fragile. The non-profit is one of only a select few schools in the nation offering the convenience of all those services in one location. The school also accepts children who have typical abilities into the program. The children, who range in age from 6 weeks to 6 years, learn and interact together. 

"From the beginning, this community has thrived at discovering the potential in all children, enabling a 'can do' spirit, and therefore empowering children to try, to learn and to love," said Cathy Drerup, who served as the school's executive director from 1988 to 2007. "Recognizing every child's unique spark builds a solid foundation for them to shine in school and in life."

"We couldn't be more thrilled with this new brand identity to propel us into the next 30 years," said Jenny Floyd, Sisu board member and marketing committee chair. "Throughout the board's process, we heard over and over again the importance of a name inclusive of all children that focuses on the potential that exists in every child, regardless of ability."

According to Floyd, Sisu is a Finnish concept generally considered not to have a literal equivalent in English. It is most easily described through a combination of various English terms including determination, persistence, grit, bravery, resilience, hardiness and indomitable spirit. It is a consistent and courageous approach toward challenges which at first seem to exceed our capacities, Floyd noted.

"Sisu is universal," Reynolds said. "The potential exists within all individuals. You just have to recognize and nurture that unique spark within every child to inspire him or her to accomplish more than ever dreamed possible, and that's what we do."

To find out more, go to www.mysisu.org. 
 

  • Associated Categories: Homepage, Business News, Local/State News, Submitted News
  • Associated Tags: Challenged Child and Friends, non-profit, Sisu, re-branding
© Copyright 2017 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Sisu: Challenged Child and Friends announces re-branding for non-profit agency
After a year-long extensive rebranding effort that included input from staff, parents, donors and the community at large, Challenged Child and Friends is pleased to announce it is now Sisu.
3:03PM ( 4 hours ago )
Health system signs contract to buy Sherwood Plaza
Confirming months of speculation, a Northeast Georgia Health System official said Thursday that the system has signed a contract to buy the Sherwood Plaza shopping strip on South Enota Drive.
1:50PM ( 5 hours ago )
Claims for US jobless benefits fall by 10,000 to 245,000
Claims for US unemployment aid fall by 10,000 to 245,000 as most Americans enjoy job security
12:41PM ( 6 hours ago )
Business News
Church bus crashes in Atlanta area; 1 killed, others injured
Authorities say a church bus carrying dozens of high school students and adults from Alabama crashed near Atlanta, killing one person and injuring several others
6:25PM ( 54 minutes ago )
The Latest: Top Dem, GOP intel senators say they trust Comey
Top GOP, Democratic intelligence committee senators say they believe Comey
4:34PM ( 2 hours ago )
GSP charges Lavonia woman in wreck resulting in the death of her passenger
Georgia State Patrol Post 52 in Hartwell on Thursday released preliminary details of a Tuesday-night wreck in Franklin County that resulted in the death of an Eastanollee man.
4:10PM ( 3 hours ago )
Local/State News
Hall County financial office hits milestone in reporting
Hall County Financial Services again has been awarded the Certificate of Achievement for Excellence by the Government Finance Officers Association of the United States and Canada for its Comprehensive Annual Financial Report (CAFR)
11:28AM ( 2 days ago )
Georgia tax collections increase more than 10% in May
Georgia’s net tax collections for May totaled nearly $1.73 billion, for an increase of $161.5 million, or 10.3 percent, compared to May 2016, according to information from Gov. Nathan Deal's office.
1:53PM ( 3 days ago )
White County businesses targeted by scam artists
The latest scam that's cropped up in North Georgia is targeting businesses in the White County area.
11:30AM ( 5 days ago )
Submitted News
Lanier Village Estates: Residents host special needs children, their families
More than 110 seniors at Lanier Village Estates are volunteering to be “grandparents for a day” to welcome dozens of special needs children to their annual Spring Fling Saturday.
By AccessWDUN staff
6:42PM ( 1 month ago )
New playground at Challenged Child and Friends dedicated in memory of former student
A new playground at Challenged Child and Friends in Gainesville is fully handicap accessible and is dedicated in memory of a former student, Ada Irene Abbruzzese.
8:28AM ( 1 year ago )
Challenged Child and Friends celebrates 30 years
Challenged Child and Friends celebrated its 30th anniversary Thursday night with an open house for current and former student and staff as well as community supporters.
10:39AM ( 1 year ago )
Challenged Child & Friends names new fundraising coordinator
Joseph (Joey) Tripp has been named Fundraising Coordinator for Challenged Child & Friends.
By AccessWDUN staff
11:12AM ( 1 year ago )
Agency for homeless women, children ventures into the world of retail
There's a new place in Gainesville to shop, but it's a place with a purpose.
2:25PM ( 1 day ago )