Longstreet Clinic recently launched its new logo and tagline as part of the ongoing evolution of the practice’s brand.
“This new brand represents our significant growth as a leading-edge medical group, along with our vision for expansion and the addition of specialties to better serve the community,” said orthopedist Derek Moore, M.D., who also serves as the Clinic’s president.
For more than two decades, Longstreet Clinic has been providing primary and specialty care across Northeast Georgia. In fact, the organization was formed with the goal of delivering efficient, expert care to the region, and since its beginning, Longstreet Clinic has been committed to innovation in health care.
Today, as the organization has grown to more than 200 providers, 19 specialties and nine locations, leadership determined it was time for a bold new look that captures the Clinic’s interconnected and top-quality approach to care.
“Continued growth points to our investment in the health of this community. From eight single-specialty practices joining together in 1995 to one of the top independent physician groups in the state, we needed a new brand identity to reflect the fact our focus has always been and will continue to be on the health and well-being of our patients across the region who trust us for their care,” said Longstreet Clinic CEO Mimi Collins.
After an extensive rebranding process including input from physician and administrative leadership and the community at large, Longstreet Clinic adopted a new logo and tagline, “Your Health. Our Specialty.”, that the organization believes conveys its commitment to cutting-edge innovations and patient-centered care.
“This new brand identity reflects our history while positioning us for the future,” Collins said. “Our physician leadership led the charge to develop a new look and tagline that clearly illustrates our vision to be the most respected multi-specialty group committed to providing the highest quality care to our patients.”