clear
Monday November 20th, 2017 4:09PM

Longstreet Clinic announces 'rebranding'

By AccessWDUN staff

Longstreet Clinic recently launched its new logo and tagline as part of the ongoing evolution of the practice’s brand.

“This new brand represents our significant growth as a leading-edge medical group, along with our vision for expansion and the addition of specialties to better serve the community,” said orthopedist Derek Moore, M.D., who also serves as the Clinic’s president.

For more than two decades, Longstreet Clinic has been providing primary and specialty care across Northeast Georgia. In fact, the organization was formed with the goal of delivering efficient, expert care to the region, and since its beginning, Longstreet Clinic has been committed to innovation in health care.

Today, as the organization has grown to more than 200 providers, 19 specialties and nine locations, leadership determined it was time for a bold new look that captures the Clinic’s interconnected and top-quality approach to care.

“Continued growth points to our investment in the health of this community. From eight single-specialty practices joining together in 1995 to one of the top independent physician groups in the state, we needed a new brand identity to reflect the fact our focus has always been and will continue to be on the health and well-being of our patients across the region who trust us for their care,” said Longstreet Clinic CEO Mimi Collins.

After an extensive rebranding process including input from physician and administrative leadership and the community at large, Longstreet Clinic adopted a new logo and tagline, “Your Health. Our Specialty.”, that the organization believes conveys its commitment to cutting-edge innovations and patient-centered care.

“This new brand identity reflects our history while positioning us for the future,” Collins said. “Our physician leadership led the charge to develop a new look and tagline that clearly illustrates our vision to be the most respected multi-specialty group committed to providing the highest quality care to our patients.”

  • Associated Categories: Business News, Submitted News
  • Associated Tags: The Longstreet Clinic, rebranding
© Copyright 2017 AccessWDUN.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Longstreet Clinic announces 'rebranding'
Longstreet Clinic recently launched its new logo and tagline as part of the ongoing evolution of the practice’s brand.
9:36AM ( 2 hours ago )
Latest GDOT contracts include replacement of Browns Bridge
Georgia Department of Transportation officials recently awarded contracts totaling over $33 million for projects in our area, including the replacement of Browns Bridge over Lake Lanier.
2:08PM ( 22 hours ago )
Northside Hospital Forsyth cancer fund gets boost
Salude, The Art of Recovery has donated $1,000 to Northside Hospital Forsyth for the hospital’s cancer fund.
10:00PM ( 1 day ago )
Business News
Deal: Alcon to invest $97M in Johns Creek expansion project
A leading eye care manufacturing company plans to invest another $97 million in suburban Atlanta as it starts the next phase of a multiyear project to expand its production capacity of contact lenses.
10:33AM ( 3 days ago )
Proposed west Gainesville apartments recommended for approval
A staff report from the Gainesville Community Development Department recommends approval of an annexation and rezoning request for a nine-unit apartment complex west of town.
9:00AM ( 3 days ago )
Gainesville woman among 12 finalists for Jackson County Woman of the Year
A Gainesville woman is in the running for this year's Jackson County Area Chamber of Commerce "Woman of the Year" award.
8:30AM ( 3 days ago )
Submitted News
Longstreet Clinic's Daling named 'Preceptor of the Year'
Kommerina Daling, M.D., a family physician with Longstreet Clinic Family Medicine in Oakwood, was recently selected as Emory’s “Preceptor of the Year” for the 2016-2017 academic year.
By AccessWDUN staff
1:30PM ( 1 day ago )
Gainesville doctor installed as president of Medical Association of Georgia
Frank McDonald Jr., M.D., MBA, was sworn into office as the president of the Medical Association of Georgia during a ceremony that took place during the organization’s 163rd House of Delegates meeting in Savannah recently.
By AccessWDUN staff
11:59PM ( 2 weeks ago )
Two Gainesville surgeons are first in state to perform new type of surgery
The Longstreet Clinic announced Friday the successful implantation of a new artificial spinal disc replacement device by TLC Neurosurgeon Betsy Grunch and Vascular surgeon Dr. James Reeves of Northeast Georgia Physicians Group Vascular Center.
By AccessWDUN staff
1:14PM ( 1 year ago )
New physician at Longstreet Clinic
Dr. Ellen Perkins Sanders has joined The Longstreet Clinic and will begin practicing with the medical group on Monday.
9:48AM ( 2 years ago )
New doctor joins TLC's Dept. of Neurosurgery
The Longstreet Clinic, P.C., announces that Matthew A. Hazzard, M.D., has joined its Department of Neurosurgery.
By AccessWDUN staff
5:50PM ( 2 years ago )