Ice Bucket Challenge comes to downtown Gainesville

GAINESVILLE - The Ice Bucket Challenge, that ALS fund-raiser that has almost taken over social media in the U.S., showed up in downtown Gainesville Wednesday.<br /> <br /> The Regions Bank Gainesville Operations Center accepted the challenge in honor of two of its "family" members: Jonni Fitch (mother of Jennifer Dewhirst) and Gayle Shapiro (aunt of Ruth Lawson). <br /> <br /> The center is donating $250 to the ALS Foundation and has issued a challenge to all other Region operations centers, all Regions mortgage sales groups and mortgage corporate management.<br /> <br /> Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease, commonly referred to as Lou Gehrig's Disease, that affects nerve cells in the brain and the spinal cord. <br /> <br /> Click on the first link below to view a video of the Ice Bucket Challenge in Gainesville.