partlycloudy
Monday May 25th, 2015 3:33PM

Hall retiree 'indie-publishes' ebooks in pursuit of second career

By Staff
FLOWERY BRANCH - Flowery Branch retiree and writer Patrick McWhorter is vying for a new career. He has entered the indie publishing arena with the introduction of five multi-format ebooks, four of which are novels.

McWhorter is a former advertising account executive, recently retired from Gainesville advertising and public relations agency, Morton Vardeman & Carlson.

Given the rise in use of electronic readers - iPads, Nooks, Kindles, etc. - McWhorter decided his best opportunity for establishing a new career in the fiction market quickly and with a degree of impact was to opt for ebook publishing over traditional publishing.

He notes that an October, 2013 study by USA TODAY revealed that about 40 percent of adults in America - including 46 percent of those ages 18 to 39 - own an e-reader or a tablet. That figure is more than double the number of digital reader owners just two years before.

"I retired in 2011," said McWhorter, "and began planning to turn my hobby of writing fiction into what could be considered a second career. E-book publishing allows me to close the time gap - or maybe I should call it the gulf- between writing a 70,000-plus-word work of fiction and jumping over the daunting line of hurdles at the starting gate to traditional book publishing." With traditional publishing, a publisher controls editing, design, some of the promotion and most of the distribution, and the time from approval of a manuscript to first sales can be very long.

McWhorter's books have Christian themes. Four are works of fiction, entitled, Holy Joe; Reward of the Wicked;At First Sight and Where the Rivers Flow. A fifth focuses on the character of Christian faith, and is entitled, Faith is a Three-Legged Stool. The latter has also been published in print. McWhorter writes under the pen name, P. V. Mack because, as he says, "That's a much easier name to remember that Patrick McWhorter."

In July of 2013, Nielsen Research predicted that ebook sales, in terms of book volume, would overtake sales of printed books in 2014. Because ebooks typically cost less (in some cases, much less) than printed books, however, the gross sales revenues may still be larger for print. Both have suffered sales setbacks with the sluggish economy, but McWhorter reasons that economic pressure could work in favor of ebooks over the long term.

Will he focus entirely on ebooks? McWhorter says he is interested in pursuing print once his ebooks are established. "I think many people will continue to read printed books for a long time," he added.

For information on obtaining free samples of P. V. Mackebooks, go online to the Christian Fiction category in any of the major ebook retailers, including Amazon, Barnes & Noble, Apple, Blio, Smashwords, Kobo and others.
© Copyright 2015 AccessNorthGa.com
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
US stocks post sixth straight year of gains
U.S. stocks ended a strong 2014 with moderate declines Wednesday.
4:43PM ( 4 months ago )
Palestinians push ahead in pursuit of war crimes charges against Israel
Stung by a resounding defeat in the U.N. Security Council, the Palestinians announced Wednesday that they joined the International Criminal Court to pursue war crimes charges against Israel.
1:57PM ( 4 months ago )
Business News
Grass fire impacts rush hour traffic on 985
Rush hour traffic on I-985 was slowed by a grass fire Wednesay afternoon with one lane closed while firefighters fought the blaze.
10:19PM ( 4 months ago )
Judge denies motions to move, delay Tsarnaev trial
Lawyers for Boston Marathon bombing suspect Dzhokhar Tsarnaev asked a federal appeals court Wednesday to overturn a judge's decision to not move his upcoming trial out of state.
10:02PM ( 4 months ago )
Sheriff: Man shot 2 on I-85 because he wanted car
A 22-year-old man shot two people who stopped to give him a ride on Interstate 85 in South Carolina on Christmas Eve because he wanted their car to drive to Georgia, a sheriff said Wednesday.
5:21PM ( 4 months ago )
Local/State News
UNG plans to occupy top floor of Cumming City Hall
Due to program and enrollment growth at its Cumming Campus, the University of North Georgia plans to lease the top floor of the Cumming City Hall for its Master of Business Administration and continuing education and professional development programs, that according to Associate Vice President of University Relations Kate Maine.
By Submitted
6:16PM ( 3 days ago )
Flowery Branch moves forward with downtown redevelopment
The Flowery Branch City Council has given approval to start the pre-design work on a redesign of the city's downtown area.
7:38PM ( 5 days ago )
Hall Co. fire services promotes first female Chief Officer
Hall County Fire Services has promoted Captain Christie Grice to Battilion Chief of Business Services, the first promotion of a female to a Chief Officer position in the department's history.
6:24PM ( 5 days ago )
Hall Sheriff discusses law enforcement in South Hall, nation
With two-thirds of Hall County’s population living south of Oakwood (according to the Greater Hall Chamber of Commerce) the South Hall Business Coalition wanted to hear from Sheriff Gerald Couch and tour the new Sheriff’s Office headquarters building that opened in their part of the county in November 2014.
11:44AM ( 6 days ago )
Greater Hall Chamber honors businesses, community leaders
The Greater Hall Chamber of Commerce gathered Thursday celebrate the past year and to recognize some of the businesses and people who made it possible.
9:00PM ( 1 week ago )