GAINESVILLE - The Greater Hall Chamber of Commerce is using a new video to market the region, hoping to attract new business and thus, new jobs, to Gainesville-Hall County.
Chamber Vice President of Economic Development Tim Evans said Gainesville-Hall County has a good story when it comes to quality of life and the business environment.
"We wanted to use the social media and video as a way to share that message and reach our intended audience of businesses and talent that would maybe move to Gainesville-Hall County or make a committment in the community," Evans said.
"By using video, we could get some of our community and business leaders to provide the first-hand personal testimonial that is so powerful and so much about our community," Evans added.
At this time, the economic development video is posted to the social media site You Tube and on the chamber website, but chamber officials said they will be working on ways to distribute the piece to businesses and industry.
"We realize too that there are talented people that may be looking at our community for career fields in healthcare and services in business and industry."
Evans said social media and video content are very important in current marketing. He said other communities are using it, some better than others.
"We think it's more effective if we can get out and share it and have it well distributed through local social media and supported by the community," Evans said.
The video, which features business and community leaders from a cross-section of Hall County, was developed by Jacobs Media and East 2 West Media Group.