Friday November 27th, 2015 6:48AM

Republicans: GOP needs to get with the times

By The Associated Press
WASHINGTON (AP) -- To hear some Republicans tell it, the Grand Old Party needs to get with the times.

Some of the early prescriptions offered by officials and operatives to rebuild after devastating elections: retool the party message to appeal to Latinos, women and working-class people; upgrade antiquated get-out-the-vote systems with the latest technology. Teach candidates how to handle the new media landscape.

From longtime GOP luminaries to the party's rising stars, almost everyone asked about the Republicans' Nov. 6 election drubbing seems to agree that a wholesale update is necessary for a party that appears to be running years behind Democrats in adapting to rapidly changing campaigns and an evolving electorate.

Interviews with more than a dozen Republicans at all levels of the party indicated that postelection soul-searching must quickly turn into a period of action.

"We've got to have a very brutally honest review from stem to stern of what we did and what we didn't do, and what worked and what failed," said former Mississippi Gov. Haley Barbour, who ran the party in the 1990s.

The party "has to modernize in a whole wide range of ways," added former House Speaker Newt Gingrich, who ran against White House nominee Mitt Romney in the 2012 presidential primary. "We were clearly wrong on a whole range of fronts."

To determine what went wrong, the Republican National Committee is examining every detail of the 2012 elections, with the goal of rebuilding the party for the future - much as the Democratic Party did in the 1980s after suffering a series of stinging losses at all levels of government.

Now, as was the case back then, the stakes are enormous for the party that failed to win the White House and has lost the popular vote for several national elections in a row. They're perhaps even higher for Republicans grappling for ways to court a rapidly changing electorate whose voting groups don't naturally gravitate toward the GOP. The dangers of failing to act could be severe: permanent minority status.

So it's little surprise that after the election, some Republicans were quick to sound stark warnings.

The scale of the losses largely shocked a party whose top-shelf operatives went into Election Day believing Republicans had at least a decent chance of capturing the White House and gaining ground in Congress, where Republicans controlled the House and had a sizable minority in the Senate.

Instead, Romney lost all but one of the nine contested states, North Carolina, to President Barack Obama and was trounced in the electoral vote. Republicans also lost ground to Democrats in both houses of Congress, though Republicans retained their House majority.

How to move forward dominated the discussions at last week's Republican Governors Association meeting in Las Vegas, where some of the party's leading voices castigated Romney's assessment - made in what was supposed to be a private telephone call to donors - that Obama won re-election because of the "gifts" the president had provided to blacks, Hispanics and young voters. These governors faulted Romney.

Louisiana Gov. Bobby Jindal attributed Romney's loss to a lack of "a specific vision that connected with the American people."

Massachusetts Sen. Scott Brown, who describes himself as a "pro-choice moderate Republican," echoed Republicans across the spectrum when he said last week: "We need to be a larger-tent party." Brown lost his seat to Democrat Elizabeth Warren.

Across the board, Republicans say that arguably the most urgent task facing the party is changing its attitude about immigration as it looks to woo Hispanics. This rapidly growing group voted overwhelmingly for Obama, by margins of 7-to-1 over Romney, who had shifted to the right on the issue during the GOP primary.

It didn't take long after the election for even staunch conservatives to start changing their tune on immigration. Days after the election, even conservative TV host Sean Hannity said he would support an immigration bill.

Said Barbour: "If we would be for good economic policy in terms of immigration, that would go a long way toward solving the political problem."

It's not just Hispanics.

Republicans said they also have work to do with single women and younger voters, many of whom tend to be more liberal on social issues than the current Republican Party. These Republicans said a change in tone is needed, though not a change in principles such as opposition to abortion.

"We need to make sure that we're not perceived as intolerant," said Ron Kaufman, a veteran Republican strategist who advised Romney's campaign. "The bottom line is we were perceived to be intolerant on some issues. And tone-deaf on others."

Republicans also said the party has to work on its relationship with working-class voters.

"Republicans have to start understanding that small business and entrepreneurs are important, but the people who work for them are also important," said Rep. Charles Bass, R-N.H., who lost his seat to Democrat Ann Kuster. "We've got to be compassionate conservatives."

Party leaders also said the GOP needs to change how it communicates its message. Obama's campaign, they said, was particularly effective at talking directly to voters, and building relationships over long periods of time, whereas the GOP was more focused on top-down communication such as TV ads and direct mail.

"There are whole sections of the American public that we didn't even engage with," Gingrich said.

Others pointed to the pressing need to recruit candidates who know how to stick to a carefully honed message, especially in a Twitter-driven era. Among their case studies: Senate candidates Richard Mourdock in Indiana and Todd Akin in Missouri, who both discussed rape and pregnancy during the campaign, to the chagrin of party leaders looking to narrow the Democrats' advantage among women.

"We need candidates who are capable of articulating their policy positions without alienating massive voting blocs," said Kevin McLaughlin, a Republican operative who worked on several Senate races for the National Republican Senatorial Committee.

Many Republicans say the party doesn't have a choice but to change - and quickly.

Said Kaufmann: "In this business, either you learn and grow or you die."
© Copyright 2015
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Doctors: Blood clot located in Clinton's head
Secretary of State Hillary Rodham Clinton developed a blood clot in her head but did not suffer a stroke or neurological damage, her doctors said Monday. They say they are confident that she will make a full recovery.
3:55PM ( 2 years ago )
Illinois Sen. Kirk to return a year after stroke
Nearly a year after a stroke left him barely able to move the left side of his body, U.S. Sen. Mark Kirk is expected to climb the 45 steps to the Senate's front door this week - a walk that's significant not just for Illinois' junior senator, but also for medical researchers and hundreds of thousands of stroke patients.
3:54PM ( 2 years ago )
U.S. News
Couch names administrative team
Ahead of his scheduled swearing in Friday, Hall County Sheriff-elect Gerald Couch named his top administrative team Monday.
6:28PM ( 2 years ago )
Tech beats Southern California in Sun Bowl
Tevin Washington threw a touchdown pass and ran for another score to help Georgia Tech beat Southern California 21-7 on Monday in the Sun Bowl.
5:54PM ( 2 years ago )
Hall Co. officials launch health-based initiative for employees
Hall County officials believe healthy county employees will be of greater service to the county. With that in mind, they have created a health-based fitness initiative to provide free fitness training for county workers.
5:46PM ( 2 years ago )
Local/State News
Ga. ethics legislation could end free tickets
General Assembly approval next year of a proposed ethics reform measure could endanger an important fall tradition for Georgia lawmakers - free football tickets.
6:26PM ( 2 years ago )
Abortion restrictions, tax changes loom in Ga.
Tax breaks for manufacturers and higher unemployment taxes for employers take effect with the new year in Georgia, but it remains to be seen whether the state's newest abortion restrictions will be enforced.
6:23PM ( 2 years ago )
Budget battle sends mixed signals on health care
Confused about the federal budget struggle? So are doctors, hospital administrators and other medical professionals who serve the 100 million Americans covered by Medicare and Medicaid.
6:20PM ( 2 years ago )
White House undergoes Thanksgiving Day lockdown after man draped in American flag jumps fence
WASHINGTON (AP) — A man draped in an American flag climbed over the fence at the White House on Thursday, prompting a lockdown as the first family celebrated Thanksgiving.The man was immediately appre...
10:11PM ( 8 hours ago )
Obama grants reprieve to turkeys 'Honest' and 'Abe' during White House ceremony
WASHINGTON (AP) — President Barack Obama spared two turkeys named for one of the nation's most admired presidents, continuing a White House tradition that provides a refreshing sense of amusement and...
9:18PM ( 1 day ago )
The Latest: UN Security Council strongly condemns 'horrifying' attack in Mali, urges probe
BAMAKO, Mali (AP) — The latest on the attack on a hotel in the Malian capital of Bamako. (All times local):___4:55 a.m.The U.N. Security Council is condemning "the horrifying terrorist attack" at the...
10:58PM ( 6 days ago )
World leaders vow vigorous response to Paris terror spree, but little indication of next steps
ANTALYA, Turkey (AP) — World leaders vowed a vigorous response to the Islamic State group's terror spree in Paris as they opened a two-day meeting in Turkey on Sunday, with President Barack Obama call...
2:14PM ( 1 week ago )
Rash of E. coli cases in Pacific Northwest highlights problem of foodborne illnesses
SEATTLE (AP) — As Chipotle prepares to reopen its restaurants in the Pacific Northwest this week after an E. coli outbreak that sickened about 45 people, health experts say foodborne illnesses are mor...
1:40AM ( 2 weeks ago )