Friday November 27th, 2015 2:04PM

Visitors to Petit LeMans expected to spend $13 million

By Derreck Booth Anchor/reporter
BRASELTON - The Petit LeMans at Road Atlanta is expected to bring some big bucks to the Lake Lanier region when all is said and done.

Stacey Dickson, President for the Lake Lanier Convention and Visitor's Bureau, said they track direct spending. That accounts for about $175 a day per person.

"We estimate that the direct spending of visitors will be somewhere around $13 million, and so that's just in gas, food, lodging and entertainment expense," Dickson said.

Dickson said the weekend event was expected to bring over 100,000 spectators.

She said some of the draw this year includes a couple of big names. TV star Patrick Dempsey's race team and famed driver Dario Franchitti were expected. Franchitti is married to actress Ashley Judd.

Dickson said you can get pretty close to some of those drivers and teams.

"It's not like at a NASCAR event where you're sort of stuck in the stands. The Road Atlanta races are very hands on and very fan-friendly."

Dickson said the event is also drawing what she called buzz because of the the merger of the GRAND-AM Road Racing and American Le Mans Series.

"It's humming louder than the race cars if you will, about the future potential of things happening at the track. There's been a lot of interest and excitement about this year's Petit LeMans," Dickson said.

The $13 million in revenue does not include what race teams have spent leading up to the event.
© Copyright 2015
All rights reserved. This material may not be published, broadcast, rewritten, or redistributed without permission.
Fiscal cliff may determine gas prices at start of 2013
Retail gas prices climb as 2012 comes to end. While gas prices are likely to rise into next year, whether or not a deal is made to avoid the fiscal cliff will determine if prices continue on an upward trend.
6:18AM ( 2 years ago )
Business News
Couch names administrative team
Ahead of his scheduled swearing in Friday, Hall County Sheriff-elect Gerald Couch named his top administrative team Monday.
6:28PM ( 2 years ago )
Tech beats Southern California in Sun Bowl
Tevin Washington threw a touchdown pass and ran for another score to help Georgia Tech beat Southern California 21-7 on Monday in the Sun Bowl.
5:54PM ( 2 years ago )
Hall Co. officials launch health-based initiative for employees
Hall County officials believe healthy county employees will be of greater service to the county. With that in mind, they have created a health-based fitness initiative to provide free fitness training for county workers.
5:46PM ( 2 years ago )
Local/State News
PHOTO GALLERY: Holiday shoppers hit Gainesville stores early
Black Friday may still have status as the kickoff to the holiday shopping season, but Thanksgiving Thursday is gaining ground as more stores opt to open early.
By AccessWDUN staff
10:01AM ( 4 hours ago )
Black Friday: The Super Bowl of shopping starts in stores across the country
The Super Bowl of shopping had an early start again this year, but the game isn't over yet.Early numbers aren't out yet on how many shoppers headed to stores on Thanksgiving. But it's expected that mo...
8:38AM ( 5 hours ago )
White House undergoes Thanksgiving Day lockdown after man draped in American flag jumps fence
WASHINGTON (AP) — A man draped in an American flag climbed over the fence at the White House on Thursday, prompting a lockdown as the first family celebrated Thanksgiving.The man was immediately appre...
10:11PM ( 15 hours ago )
Brenau professor: Shopping small, holiday spending on the rise
A local economist is encouraging holiday shoppers to take advantage of Small Business Saturday, the day after Black Friday.
5:51PM ( 20 hours ago )
Community groups provide Thanksgiving meals to residents in need
GAINESVILLE - Local organizations provide Thanksgiving meals, clothes and care packages to residents in need.
12:37PM ( 1 day ago )